TrendSkew

Use cases

Built around how commercial teams actually work

Each role sees the same source of market truth — through the view that fits their work. Below: how seven commercial functions use TrendSkew daily.

Category management

Know which SKUs in your range are winning or losing share

Compare your products against the wider category in market share, units, and growth. Spot under-performers early and reallocate shelf space to winners.

  • TOP 50 by category and sub-category
  • Category momentum matrix
  • Per-SKU market share trend

Pricing

Match price moves to live retail demand

See the actual price range at which a SKU is selling across competitors and which price tiers are growing fastest in your category.

  • Observed price bands per SKU
  • Growth × price-tier heatmap
  • Price vs volume decomposition

Range planning

Find what to add, what to delist, what to expand

Identify trending sub-categories and the specific products driving them. Drop the long tail with momentum below market.

  • Trending products rail
  • Category share over time
  • Pareto significance filter for new launches

Promo planning

Promote what the market already wants

Stop promoting yesterday's winners. The action queue surfaces accelerating products that respond to promo lift, not dying ones that need life support.

  • Action queue with opportunity tagging
  • Momentum leaderboard
  • Restock-to-sales ratio

Supply & replenishment

Cut stockouts on hits, cut overstock on misses

A nightly risk matrix flags SKUs that are about to stock out — and the ones that have piled up dead stock. One-line recommendations attached to each row.

  • Stockout risk matrix
  • Dead stock & overstock list
  • Restock-to-sales ratio per SKU

Buying

Place orders against market trajectory, not historical sales

Order ahead of momentum. Pull back on declining brands. See category share shifts week over week so quarterly buying meetings stop being a guess.

  • Brand market-share trends
  • 90-day equivalent revenue comparison
  • Rank changes between periods

Competitive intelligence

See what competitors are actually selling

Not just what they advertise — what is moving in their assortment. Track brand share evolution, price-tier mix shifts, and product launches in near real-time.

  • Brand share Sankey / stacked-area
  • Competitor product launch detection
  • Category overtake alerts
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