USA Electronics Market Pulse 26 June 2026
The USA electronics market shows minor growth, while Health and Beauty surge.
Today, the USA electronics market reveals a sluggish growth of around 2%, while the Health, Fitness and Beauty category skyrockets with over 150% growth. Despite this, the electronics sector maintains a minor but steady share of the market.
Category growth
Relative growth by category (%).
Top movers
Relative recent growth of the biggest movers (%).
What's Rising
The Health, Fitness and Beauty segment emerges as a star performer with an impressive growth rate of about 155%. Jewelry follows closely behind with a surge over 140%, though it still occupies a negligible market share. Electronics edge forward at approximately 2%, helped by trending items like Targus USB-C chargers.
What's Cooling
Appliances, despite holding a dominant market share, see a small decline. TVs and audio products are experiencing significant contractions, with both segments declining by around 10% and over 20%, respectively.
Fastest-growing categories
Ranked by recent growth
- 1Health, Fitness and Beauty+155%0.1%
- 2Jewelry, Watches & Diamonds+143%0.0%
- 3Electronics+2%2.0%
- 4Appliances-3%77.0%
- 5Toys, Scooters & Drones-10%0.5%
- 6TV & Home Theater-10%10.3%
Trending products
Biggest movers by recent growth
- 1Whirlpool Over the Range Microwave 1.7CuFtWhirlpool+11207%
- 2Targus 65W USB-C ChargerTargus+6800%
- 3JBL Endurance 3 RUN Wired Sport HeadphonesJBL+5550%
- 4Targus 100W USB-C ChargerTargus+5500%
- 5Avanti Compact Electric Dryer 4.0 CuFtAvanti+3900%
- 6LG Electric Range 6.3 Cu Ft.LG+3644%
- 7Avanti Laundry Stacking KitAvanti+3233%
- 8Austere V Series Display Cleaner 230mlAustere+3060%
Key takeaways
- Health and Beauty soar as the new growth leader in the market.
- Appliances still dominate in market share but are showing signs of cooling.
- Jewelry is gaining momentum despite its small overall footprint.
Frequently asked questions
What category is growing the fastest?
Health, Fitness and Beauty is growing the fastest, with a significant increase over 150%.
Which products are in demand in electronics?
Targus USB-C chargers are seeing substantial growth in demand within electronics.
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Figures here are relative signals (growth and share of tracked sales) from an observed sample of the market, aggregated at category level — not absolute sales totals. Powered by TrendSkew.